Digital Marketing Strategy: An Integrated Approach to Online Marketing
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
Reviews (27)
Excellent Guide for Digital Marketing Strategy
While I specialize in social media, it is not a standalone effort. All digital marketing efforts work together to deliver value for clients. This is an excellent guide that I have used both in my teaching and as a refresher for areas in which I don't spend a lot of time. I recommend this for digital marketing practitioners, professors, and anyone who needs to bone up on their strategy.
Not a 'Strategy' Book
If you know even the basics of online marketing, don't buy. I liked the way the book is structured and was excited to dive in as I went through the contents and overview of each section, but the actual content is not great. It's a basic overview of what each digital channel is with boilerplate explanations, but there is nothing strategic about this book. If you're new to online marketing and know nothing yet, this book will be a decent overview of what's available/possible - just don't expect to learn actually how to effectively use them.
Great resource on digital marketing techniques
Great resource for anyone who wants to a refresher on digital marketing, or wants to learn about digital marketing techniques. This is my 'go to' book for all things digital marketing.
Not really a beginners book
Seems like a great book but not for a complete novice. I didn’t read the whole book as I want to start with something simpler. Taking LinkedIn courses instead for now. From browsing through it seemed lot of helpful info. perhaps for marketing students with cases. FYI- keep in mind I didn’t read the whole thing but perused through the chapters before returning.
Well crafted book for strategic planning
As an advertising professional with almost 20 years experience this book gave me some really useful and practical planning principles for my ‘toolkit’. What will keep it evergreen is that It often references how quickly the digital landscape will change and emphasises the need to keep staying curious and open minded.
Great starting point on digital journey
This book is great as a starting point to develop a marketing strategy. It gives the big picture of the entire digital ecosystem it’s needed to build to be succesful with a digital enterprise.
Good information
It’s like marketing 101 with emphasis on the digital real.
Amazing book!
Excellent practical information!
Worth every penny!
If you're a lazy reader, or looking for something that is dumbed down, this is not the book for you. Dense but very informative!
Muy rapido el envio
Llego en perfecto estado
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